He didn’t think he was “A technical guy”. Today, he builds digital systems for a living.

Sometimes, the most defining decisions begin with uncertainty.

After finishing his degree in Earth Systems at the University of Malta, Tim found himself at a crossroads many are familiar with. Despite reaching this dream milestone, questions of what would come next, triggered an uncomfortable feeling. Nothing was clear.

“I had studied marketing back in Junior College, and during the time I found myself questioning what’s next, I saw an ad for ICE and told myself there is really nothing to lose.”

That simple decision became the spark that changed everything.

Before joining ICE, Tim’s understanding of marketing was creative and instinctive. He was curious about digital strategy, but it often felt like a world reserved for those with technical expertise.

“I always saw myself as ‘not a technical guy’. I had the marketing, but not the digital part. That was the bridge.”

The Professional Diploma in Digital Marketing gave Tim the structure he had been craving. What he gained, however, was far greater than a certificate. In a world where every dream comes at a cost, the Get Qualified scheme made his path lighter with 70 percent funding.

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“I was really impressed by how straightforward it was to apply with the team’s support. It reminded me that learning doesn’t have to feel out of reach.”

Tim attended both online and in-person sessions, an opportunity that allowed him to learn, without putting his life on hold.

“When I look back at the delivery, I must say that our educator, Cathal, was great. He was sharing his own experiences on the job that were interesting.”

The real breakthrough came when Tim started learning SEO. What once seemed technical and difficult to grasp, slowly fell into place. When he applied what he learned to an Amazon affiliate project, the results spoke for themselves.

“Understanding SEO, which sounded like Greek, then actually seeing money come in on my Amazon affiliate account with an article leveraging keywords and low SEO scores was amazing.”

After completing the course, Tim channelled his learning into FrameFridays, a content project that became a testing ground for strategy, automation, and systems thinking.

“It was the spark that started it. Passing gave me the motivation to go for it.”

Today, Tim is the Co-founder and Product Lead at Crafting Chaos, a studio that builds practical software for law firms and professional services.

His story, however, is still being written. Recently, he joined The Brand Authority Playbook: How to Win Attention, Clients & Growth in the AI Era, an exclusive ICE Campus workshop by Jasmin Alić, to deepen his understanding of how the power of writing, communication, and visibility shape brands in the age of AI.

“I use structure in all aspects of my life now. ICE made me confident in delivering high impact digital projects. That was the biggest value for me.”

What began as a small decision during a period of uncertainty became the building block for his professional growth.

“I love challenges. ICE gave me the tools to meet them head-on.”

For someone who once described himself as ‘not a technical guy’, Tim’s story is proof of what’s possible.

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Understanding SEO, which once sounded like Greek, then actually seeing money come in on my Amazon affiliate account… it felt impossible.
TIM CINICo-Founder and Product Lead