Description
About this Course
This delivery designed exclusively for Alliance is a short practical workshop (No fluff, real hands-on action) providing a thorough understanding of the most effective ways to boost quality leads & awareness through well-designed campaigns using the wide array of tools within the most popular digital platforms for Real Estate.
Students will learn the features and benefits through a number of demos which will most effectively and efficiently deliver real business results in tried and tested ways. This comprehensive class is suitable for new advertisers as well as those with some experience with social. It will enable students to feel confident with using more sophisticated targeting and creation techniques normally the preserve of the professional digital agency.
Bootcamp Experience
Course Outline
- What is a Personal Brand?
- Benefits of Personal Branding
- Understanding who your audience is
- Developing a Key Message (What is your USP)
- Carve a Niche (What am I great at)
- Tell a Story & your Personality
- Link & reference your contact points
- Using Word of Mouth & Testimonials
- Inbound and Outbound Strategies
- Differences between Owned, Paid & Earned Media
- Audience Research
- The Buyer’s Journey
- Using Social Media to Reach Audiences.
- Differences between Organic & Paid Channels
- Using Facebook & Instagram with the Business Suite
- Using Linkedin to reach business audiences
- Sharing Stories, Video Content & Hashtag Usage Best Practices
- TikTok Content Best Practices
- The Do’s and Don’ts of Advertising
- Establish your presence on WhatsApp
- Different Ad Types
- Create Your Ad with the Ads Manager
- Creating effective Ad Campaigns
- The importance of campaign objectives
- Choose ad placements, budget and schedule in Meta Ads Manager
- Creative best practices
- Measuring the success of your ads
Lead Educator
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We think it’s vital to be taught, inspired & motivated by people who have the rare combination of being experienced practitioners at the top of their game topped up with passion to engage & nurture the next generation of talent. That’s exactly what you’ll get, with validation from Meta, Google & Digital Marketing Institute as certified trainers with access to latest content. |
Investment & Funding
 |
Individual self-employed registered with JobsPlus in Malta can benefit from training subsidies through the Investing In Skills (IIS) funding scheme – we’ll guide you through the application to help you optimise your ROI.
|
Course Details
MODE OF STUDY
DELIVERY METHOD
Live Demonstrations & Hands-on Labs
ENTRY REQUIREMENTS
Part of Alliance Real Estate Team.
English proficiency.
Basic computer skills.
No technical experience necessary. Seriously.
DURATION
5 Hours (2 Sessions of 2.5 Hours)
WHAT'S INCLUDED
- Training by a Facebook Certified Lead Trainer HOT
- 90-Day Post-Course Educator Email Support
- Exclusive access to content platform
Price: € 195
This delivery designed exclusively for Alliance is a short practical workshop (No fluff, real hands-on action) providing a thorough understanding of the most effective ways to boost quality leads & awareness through well-designed campaigns using the wide array of tools within the most popular digital platforms for Real Estate.
Students will learn the features and benefits through a number of demos which will most effectively and efficiently deliver real business results in tried and tested ways. This comprehensive class is suitable for new advertisers as well as those with some experience with social. It will enable students to feel confident with using more sophisticated targeting and creation techniques normally the preserve of the professional digital agency.
Bootcamp Experience
- What is a Personal Brand?
- Benefits of Personal Branding
- Understanding who your audience is
- Developing a Key Message (What is your USP)
- Carve a Niche (What am I great at)
- Tell a Story & your Personality
- Link & reference your contact points
- Using Word of Mouth & Testimonials
- Inbound and Outbound Strategies
- Differences between Owned, Paid & Earned Media
- Audience Research
- The Buyer’s Journey
- Using Social Media to Reach Audiences.
- Differences between Organic & Paid Channels
- Using Facebook & Instagram with the Business Suite
- Using Linkedin to reach business audiences
- Sharing Stories, Video Content & Hashtag Usage Best Practices
- TikTok Content Best Practices
- The Do’s and Don’ts of Advertising
- Establish your presence on WhatsApp
- Different Ad Types
- Create Your Ad with the Ads Manager
- Creating effective Ad Campaigns
- The importance of campaign objectives
- Choose ad placements, budget and schedule in Meta Ads Manager
- Creative best practices
- Measuring the success of your ads
|
We think it’s vital to be taught, inspired & motivated by people who have the rare combination of being experienced practitioners at the top of their game topped up with passion to engage & nurture the next generation of talent. That’s exactly what you’ll get, with validation from Meta, Google & Digital Marketing Institute as certified trainers with access to latest content. |
|
Individual self-employed registered with JobsPlus in Malta can benefit from training subsidies through the Investing In Skills (IIS) funding scheme – we’ll guide you through the application to help you optimise your ROI.
|
MODE OF STUDY
DELIVERY METHOD
Live Demonstrations & Hands-on Labs
ENTRY REQUIREMENTS
Part of Alliance Real Estate Team.
English proficiency.
Basic computer skills.
No technical experience necessary. Seriously.
DURATION
5 Hours (2 Sessions of 2.5 Hours)
WHAT'S INCLUDED
- Training by a Facebook Certified Lead Trainer HOT
- 90-Day Post-Course Educator Email Support
- Exclusive access to content platform