“One course later: Launching an iGaming marketing career in less than 5 months. Meet Rhea.”

With an inner passion and flair for marketing, Rhea enrolled for the 5-day Professional Diploma in Digital Marketing bootcamp. Within months, she not only got certified, but she also managed to launch a new marketing career in the iGaming industry. Just a few years later, Rhea has successfully worked her way up to a senior role. So let’s go back to how this all started.

Working in marketing wasn’t always the plan for you. What drew you to digital marketing as a possible career?

I had enjoyed studying marketing at A-level but I hadn’t considered taking it further. At the time I was working in a sector that I wasn’t passionate about and saw this as an opportunity to start over and explore more current and dynamic areas. This brought me back to marketing. Whether you’re dealing with marketing plans, content, or data, it’s really about understanding the market and how to stand out while reaching targets through creative strategies. I’m so drawn to this and the constantly evolving digital landscape with new technologies, trends, and platforms.

What stood out for you from your learning experience with ICE Malta?

The diversity of the course content—which covered fundamental topics like social media, analytics, SEO, to name a few—allowed me to really dive deep and explore various areas until I found my niche. As a visual learner, I adapted well to the engaging lesson delivery, where the educator brought expertise and practical experiences to apply to scenarios. Enrolling for this course was something I wanted to do for myself, which also makes the experience more rewarding.

Did the course help you enter the iGaming industry?

I started my first experience in iGaming as a marketing assistant, only months after receiving the certificate for the course, and gradually worked my way up to my current position. The course gave me exposure to different channels of marketing, which definitely broadened my knowledge and was a stepping stone into my career. Nowadays I have so much energy and enthusiasm towards what I do, so I’m glad I was able to recognise that I needed a change and had the drive to act on it and follow through!

What’s your advice for others out there who might be looking for a career change?

Your career is non-negotiable. It’s entirely yours. So if it doesn’t make you happy and you’re not inspired by it, don’t settle for it. Our lives are the result of our choices, and the decision to start over was definitely one of the better choices I’ve made. There are many routes you can take and endless opportunities, and as the cliche goes, it really never is too late to start something new. Continue to challenge yourself until you do find your passion. Never settle.

Rhea has clearly followed her own advice and taken it upon herself to change things around with a single but worthwhile decision. Her journey proves that career success doesn’t have to start with a traditional, years-long education path. The right attitude is what really matters. Bravo, Rhea!