“Digital marketing skills for business owners & start-ups. Meet Sam.”

When creative entrepreneur Sam Dalli launched Malta’s concept brand The Tink Shop he realised that gaining digital marketing skills would help him grow his business faster. He enrolled for the Professional Diploma in Digital Marketing course and kicked off his learning journey. This is his story.

Why were digital marketing skills important for your start-up?

As the Professional Diploma in Digital Marketing course is a very practical study programme I was given the opportunity to apply my new skills to my business from the very start. In less than 10 weeks I had the insight, knowledge, confidence, and capabilities to build engaging campaigns that drive sales. Digital marketing gets instant results if applied well.

You moved on to enrol for the Postgraduate in Digital Marketing. Tell us why.

Honestly, the Professional Diploma in Digital Marketing course has the perfect amount of content for business owners who want to stay on top of their game whether they want to design campaigns themselves or understand the strategies their trusted agencies or teams are proposing. I opted to continue my learning journey with the Postgraduate Expert in Digital Marketing because of my second company Tribe. – a creative agency providing a portfolio of services including brand building & digital marketing. When we launched Tribe. a number of top brands were turning to us for digital marketing services & together with my co-founders we wanted to make sure that we could build the most cutting-edge, cost-effective & powerful campaigns for them. The Postgraduate is such a deep dive into digital marketing – it gives you the tools & techniques that agencies must have to be able to represent companies across all industries.

What do you like most about the Postgraduate in Digital Marketing delivery style?

I’m a husband, a father, the owner of two fast-growing brands, and also an enthusiastic learner so you can imagine how important it is for me to schedule and plan ahead. The fact that the course content is available on-demand meant that I had the flexibility to study at my own pace while the bite-sized content format allowed me to squeeze in learning times according to my availability.

What’s next for you?

My focus is to continue to grow my two companies together with my co-founders and team so my learnings will definitely come in handy as we continue to scale up steadily. Our clients need us to be at the top of our game so we will continue to enrol for more worldwide recognised study programmes that position us as true experts.

Sam’s story reminds us that learning is a vital part of any business journey. So whether you’re the owner of an established business or are thinking of launching your own start-up, gaining digital marketing skills is essential and the Professional Diploma in Digital Marketing course is the perfect way to level-up so that you too can take your idea to the next level. We’re proud to be Sam’s learning partners and we look forward to celebrating more milestones with his team in the months to come.